Distilled since 1857 and crafted with a blend of 12 botanicals, Gilbey’s has built a legacy around quality, great taste and versatility.
For generations, Gilbey’s has been a familiar name in the gin category, bringing together heritage, quality and versatility in a bottle. Distilled since 1857, the gin has stood the test of time, crafted with a blend of 12 botanicals that give its versatile liquid the distinctive character consumers have come to know and enjoy.
Today, Gilbey’s is entering a new chapter in Kenya with a refreshed pack and a new campaign, “Made for Magic,” while staying true to the quality and great tasting liquid that has made it a trusted choice for more than 165 years.
Importantly, while the pack has changed, the liquid remains the same great tasting Gilbey’s. The refresh does not change the quality, character or versatility of the gin, reinforcing the brand’s commitment to delivering a quality gin at an affordable price.
Its versatility continues to make Gilbey’s an accessible choice for different occasions and serves, whether consumers are enjoying a simple Gin & Tonic or creating something a little more personal. This versatility also reflects the way Kenya’s cocktail culture continues to evolve, with more people experimenting with drinks and bringing the cocktail experience into their homes. Kenya’s Cocktail Culture Moves Home
It is this combination of quality, versatility and affordability that has helped establish Gilbey’s as a favourite among Kenyan gin consumers, while its long history speaks to the enduring appeal of a brand that has remained part of drinking occasions across generations as seen in Some Things Simply Never Go Out of Style
“Gilbey’s has been part of moments shared between friends and loved ones for generations. As we introduce our refreshed pack, we are proud to retain the quality and versatile liquid that consumers know and love, while giving the brand a fresh expression that reflects today’s consumer. ‘Made for Magic’ is about recognizing that the most memorable moments are often the simple, unexpected ones we create together,” said Gilbey’s Brand Manager, Lilian Mbugua.
The refreshed pack also marks the launch of “Made for Magic,” a new campaign platform that aims to unlock the magic of everyday moments. The campaign celebrates spontaneous conversations, laughter, friendships and shared experiences that can turn ordinary occasions into memorable ones.
At its heart, the campaign is about finding those small moments that bring people together, whether it is an unexpected conversation, a night out with friends or simply enjoying time with the people who matter. The focus on friendship and shared experiences also taps into the growing importance of social connections in everyday life. The Girl Squad Effect: Why Female Friendships Are a Survival Tool
Through the campaign, Gilbey’s will invite consumers to find and celebrate the magic in everyday moments, reinforcing its place as a quality, versatile gin made for the moments that matter.
The new pack is available across the country through distributors and retail partners including Naivas, QuickMart, Carrefour and Chandarana. Consumers can also purchase Gilbey’s online at The Bar Kenya, through leading online shops and at reputable liquor stores.
Please enjoy responsibly. Alcohol is not for sale to persons under the age of 18.
