Hundreds of football fans turned out in Nairobi on Sunday as Kenya Breweries Limited (KBL) hosted vibrant football watch parties to celebrate the 2026 championship finale. Held at Al Capone and Pelikan Village, the events transformed the two popular venues into lively fan zones where supporters came together to experience one of the biggest nights in football.
With giant screens, immersive sound systems and an electric atmosphere, the watch parties gave fans the opportunity to follow every moment of the championship showdown alongside fellow supporters. Every goal, crucial save and near miss was met with loud cheers, while the final whistle sparked celebrations that carried on well into the night.
Al Capone and Pelikan Village Become Football Celebration Hubs
The two venues buzzed with excitement as fans arrived wearing their favourite teams’ jerseys and waving flags, creating an atmosphere that reflected the passion football inspires across Kenya. Beyond the match itself, supporters enjoyed interactive fan engagement activities that kept the energy high throughout the evening.
Consumers also had access to a wide selection of KBL’s iconic brands, including Guinness, Tusker, White Cap and Balozi, ensuring the celebrations continued long after the match had ended.
Consumers at Alcapone and pelikan village had access to a wide selection of KBL’s iconic brands.
Live Entertainment Keeps the Celebration Going
KBL complemented the football experience with an entertainment lineup that kept fans engaged before, during and after the championship finale.
At Al Capone, guests enjoyed energetic performances by the Black Warrior Dancers, while DJ Elye, MC Hype EV and Mista C kept the crowd entertained throughout the evening. Award-winning singer Bensoul capped off the celebrations with a lively performance that extended the post-match festivities.
Pelikan Village delivered an equally exciting experience, with performances from Tonny Young, Wanjine, Deejay Dibul, DJ Sonnie, MC Kasper and the Cheer Troupe, creating an unforgettable atmosphere for football lovers.
KBL Celebrates the Power of Football to Unite Fans
Speaking during the event, Joy Murugi, Brand Manager for Guinness, said football continues to create memorable experiences by bringing people together.
“Football has an incredible way of bringing people together, creating moments that fans remember long after the final whistle. Today’s watch party was about celebrating that shared passion and giving our consumers an unforgettable experience with great company, great entertainment, and our iconic brands at the heart of the occasion. We are grateful to everyone who joined us to make this celebration truly memorable.”
The watch parties highlighted KBL’s commitment to creating engaging consumer experiences that extend beyond its beverage portfolio, using sport and entertainment to foster meaningful connections among fans.
Football Watch Parties Continue to Grow in Kenya
Football watch parties have become an increasingly popular way for Kenyan fans to experience major matches. Rather than watching alone, supporters are choosing communal viewing events where they can celebrate victories, debate key moments and share the emotions that make football one of the world’s most followed sports.
For brands such as KBL, these gatherings offer an opportunity to create memorable experiences that combine sport, music and entertainment, turning major football fixtures into social occasions that resonate long after the final whistle. As interest in football continues to grow across the country, organised watch parties are becoming an important part of Kenya’s sporting and entertainment culture.
As the celebrations came to an end, KBL’s championship finale watch parties once again demonstrated that football is about more than just the result on the pitch. It is about shared moments, lasting memories and the unique sense of community that only the beautiful game can inspire.
Please drink responsibly. Alcohol is not for sale to persons under the age of 18.
