Company is the only Asia based organisation to maintain a position in the global top five. Record earnings and expanding AI experiences drive recognition.
Samsung Electronics Co., Ltd. has been ranked No. 5 on Interbrand’s annual Best Global Brands 2026 list for the seventh consecutive year, with a brand value of USD 105.2 billion.
Samsung is the only Asia based company to have maintained a position in the global top five every year since 2020.
Interbrand’s evaluation recognised several key factors, including:
- Record earnings, driven by strategic investments in AI semiconductors.
- Strengthened AI competitiveness within the Device eXperience (DX) Division.
- A customer-centric brand strategy anchored in the “One Samsung” approach.
The Device Solutions (DS) Division continued to grow by increasing the supply of high-value memory products to meet rising demand for AI. It also maintained its technological leadership through the industry’s first mass production and commercial shipment of HBM4.
Meanwhile, the DX Division is enhancing everyday convenience through personalised AI experiences and connectivity across its product portfolio, including mobile devices, televisions and home appliances.
This year, Samsung introduced the Galaxy Z Fold8, the eighth generation Galaxy foldable, featuring a new form factor and a 4:3 display aspect ratio that redefines the foldable category. The design resonated strongly with younger consumers while broadening the device’s appeal across generations.
As one of the world’s longest-standing brand consultancies, Interbrand evaluates brand value annually through a comprehensive analysis of a company’s financial performance and outlook, the brand’s influence on purchasing decisions, and its competitiveness.
The evaluation considers six key factors: strategy, empathy, differentiation, customer engagement, consistency and trust.
